A themed visual identity designed for Zeta Psi at the University of Arizona, centered around a “Wild West” narrative.
The project reinterprets classic Western iconography through a bold, illustrative logo system, featuring a character-driven mascot and vintage badge composition. Two color directions were developed to explore different brand tones while maintaining visual consistency. The design balances playful storytelling with strong graphic clarity, creating a memorable and adaptable identity for event promotion.
